4th Edition
N/A
9781009813501
This coursebook is designed to help students build a strong understanding of key business concepts. It uses engaging visual tools and real-life examples to make topics accessible for everyone.
Students will be actively engaged through a variety of activities that encourage active learning, such as calculating the labor productivity of a business, carrying out market research, or writing a business report. These activities also provide valuable formative assessment insights.
Key Features for Deeper Learning
- Real-World Application: Case studies from businesses around the world (like Yao Secret and Hasbro) encourage students to explore real-life roles and operations. Questions follow the case studies to help students apply their learning.
- Discussion and Context: Features like ‘Business in context’ and ‘Business in action’ promote discussion on real-world examples and current events, such as a pilot’s career path or environmental issues discussed at the United Nations Climate Change Conference. Dedicated discussion questions help students explore topics in depth in pairs or groups.
- Clear Structure and Support: ‘Learning intentions’ at the start of each chapter align with syllabus objectives to provide a clear structure. Tips are included throughout the book to offer additional guidance on key topics, skills, essay writing, evaluation, and analysis.
- Vocabulary Support: Subject-specific vocabulary is highlighted in the text, and full definitions are provided in the glossary to specifically support students with English as an additional language.
This coursebook focuses on developing essential business knowledge and practical skills through a highly structured, activity-based, and context-rich approach.
